“Blue Boat’s dedication to community and specialty coffee these past eight years helped introduce Madcap to thousands of new consumers and elevated our reputation in the process. “We are thrilled to officially welcome Blue Boat Coffee and its staff into the Madcap Coffee family,” said Trevor Corlett, Madcap founder and co-CEO. The acquisition is part of Madcap Coffee’s ongoing growth strategy with a focus on building brand awareness through owned retail locations, intimate café footprints, and broader wholesale distribution in northern Michigan and the Leelanau Peninsula. A site development plan for the winter off season will see Madcap’s operational support, equipment and branding introduced to the space, with a target reopening set for March 2022. one of the first coffees ever purchased at madcap was in 2008 from el porvenir, a cup of excellence winning coffee produced by. 23 and will continue to operate the café with its current staff and menu through the end of 2021. Madcap took ownership of Blue Boat Coffee and its N. I’m so pleased to pass this torch and welcome the brand into Leland and our small business community.” “Madcap’s reputation for premium coffee and excellent hospitality helped us build Blue Boat into what it is today. “As both a fan and loyal wholesale partner to Madcap Coffee, when I made the decision to sell, they were the logical choice to buy Blue Boat,” Kurnick said. Since April 2019, the café had been owned and operated by Leland resident Susan Kurnick. We believe that, to do this well, we must build strong. Blue Boat staff also underwent regular barista training and coffee education with Madcap’s in-house experts each season. Madcap Coffee is committed to buying, roasting, retailing, and wholesaling specialty coffees. Since opening in 2014, the café has served exclusively Madcap coffee and sold the roaster’s whole bean coffee to customers. The locations is in a perfect spot right downtown by the art museum. Prior to Madcap’s acquisition, Blue Boat - the Fishtown-adjacent café and coffee destination known for its blue to-go cups and its popularity with locals and vacationers in Leland - was a wholesale partner of Madcap Coffee Company. Madcap hands down has the best coffee in Grand Rapids. Blue Boat is the award-winning specialty coffee roaster’s fourth café location in Michigan and its first in Leelanau County. 16, it acquired Leland-based Blue Boat Coffee. Madcap Coffee Company is beginning an expansion in northern Michigan with the acquisition of a café in Leland.Īs part of the brand’s regional growth and expansion strategy, Grand Rapids-based Madcap Coffee Company said Thursday, Sept.
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